Efficiency through innovation, putting sustainability into action, and growing product variety are among the top themes attendees can explore at the upcoming IFFA trade show in Frankfurt, Germany. Between May 3–8, exhibitors will showcase technology for meat and alternative proteins and their packaging solutions. Packaging Insights speaks to Multivac and Albert Handtmann about why the packaging leaders expect to see an increase in automation for protein packaging. We also discuss industry trends the exhibitors tap into, including line efficiency, downtime minimization, cost optimization, and plastic reduction.