07 May 2020 --- Hydroponically grown H2Orto tomatoes from the Italy-based FRI-EL Green House farm have become the latest product to receive Friend of the Earth sustainability certification. The tomatoes are grown in high-tech greenhouses which allows the company to now display the Friend of the Earth logo on its products. Paolo Bray, Director of Friends of the Earth, tells FoodIngredientsFirst how this certification sizes up to traditional organic production as consumers increasingly prioritize holistic sustainability.