01 Sep 2015 --- New York -- Today, Hpnotiq Liqueur, the storied spirits brand known for its electric blue hue, solidifies its position at the forefront of culture with a new 360-degree campaign entitled #SINCE2001. Originally launched in 2001, Hpnotiq was quickly embraced as a cultural mainstay, becoming one of the most successful new product introductions in the history of distilled spirits.