Hooper’s Adds Plum & Sloe to Fruit Brew Range
15 Sep 2015 --- Global Brands has launched another quintessentially British flavour, Plum & Sloe, which will add to the classic collection of Hooper’s authentic fruit brews.
Launching this month, ideally timed just before the first autumn leaves start to fall, Plum & Sloe is made using only natural ingredients. The rich autumnal tones of plum are perfectly balanced by the dry, fragrant infusion of the sloes, to deliver true British refreshment.
The latest SKU will sit alongside the existing collection of alcoholic fruit brews including Dandelion & Burdock, Cloudy Lemonade, Strawberry & Elderflower, Raspberry & Nettle and Ginger Beer, which complement the flavours of traditional British dishes.
Plum & Sloe will add an element of seasonality to the line-up, which is all backed with investment in a calendar of British events throughout the year, including the World Conker Championships in October and pop up secret garden parties, which will feature across the UK.
Simon Green, marketing director at Global Brands said: “Plum & Sloe is another example of the investment and innovation that we are making in Hooper’s this year, delivering for consumers who now expect more from their drinks experience.
“Innovation across the premium RTD category is centred on a shift in demand towards products that have premium credentials, real provenance and heritage with more interesting and natural flavour options.”
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