GNT to Showcase Natural Color Solutions at Prosweets 2015

15 Jan 2015 --- What drives consumer choice when purchasing sweets? According to a recent survey* conducted in the largest five European economies, naturalness is a key factor when choosing fruity gums, lollies & co: 37 percent of Europeans specifically look for confectionery free from artificial additives such as colorants. At the same time even the most critical candy lover seeks appealing sweets with vibrant colors.

An unbridgeable contradiction? Not at all! At ProSweets Cologne, to be held from February 1st-4th, the GNT Group, leading global provider of Coloring Foods, will showcase its products from natural raw materials covering almost all shades of the rainbow – and suiting nearly any occasion.

GNT will provide insights into the production of their EXBERRY Coloring Foods. The color-intensive concentrates are exclusively made from fruits, vegetables and edible plants. At ProSweets visitors will have the opportunity to test the GNT products themselves and also learn about the wide variety of applications – ranging from extruded confectionery, hard and soft panned goods to chocolate fillings and compounds.

With its long term expertise GNT can offer color solutions for many occasions. Be it Easter, Valentine’s Day, sports events such as a world championship or the Olympic Games or the release of a new Hollywood blockbuster: Coloring Foods from GNT give brilliance to a variety of themed goods. At ProSweets Cologne, the color experts will provide answers to all questions related to natural color innovations.

“European consumers are reacting more and more sensitively to the use of additives. They are deliberately opting for products whose constituents they know and understand”, states Dr. Hendrik Hoeck, Managing Director of the GNT Group. “One of our most recent studies shows that only nine per cent of Europeans approve the use of colorants, but almost sixty per cent want foods and beverages to be colored only with other foods. Natural options have therefore become an important buying criterion resulting in an extremely valuable competitive advantage for manufacturers.”

*For the consumer survey 5,000 people aged 18-65 across five European markets (France, Germany, Italy, Spain and the UK) were interviewed. The online survey was conducted in 2014 by Innofact AG (Düsseldorf, Germany) on behalf of the GNT Group.