GNT to Showcase Innovative Vegetable Concepts at Food Matters Live

29 Oct 2014 --- The GNT Group, pioneer and leading provider of Colouring Foods, will present its natural colour solutions at Food Matters Live, to be held from 18th to 20th November 2014. The new event brings together over 450 speakers and 200 exhibitors across the food and health sectors at ExCeL in London. The focus lies on one of the most compelling issues within the food industry: the relationship between food, health and nutrition.

GNT will be exhibiting on stand 502 and speaking at the event on the topic of “Colouring Foods – a Brighter Future” and how they fit with the future needs of consumers and the industry.

“We are very excited to be taking part in an event that touches on important and current topics such as healthy nutrition and natural ingredients”, says Paul Collins, board member of the GNT Group and Managing Director, GNT UK. “There is an increased focus on authenticity from consumers with many questioning ‘where does our food come from?’ Consumers look for recognisable ingredients with simple and short ingredient declarations alongside clear on pack communication. With GNT’s Colouring Foods the source of colour is clear and therefore consumers can feel confident in their purchasing decisions.”

Carrots, pumpkins, elderberries, tomatoes, sweet potatoes and safflower – these are just some of the raw materials grown for GNT to make their vibrant array of Colouring Foods. “The colours of the rainbow can be derived from many different fruits, vegetables and edible plants”, states Paul Collins, “and at GNT we believe this source to be the most natural and wholesome way to colour food and drink.”

The concept is simple – it all starts with a seed, cultivated under the watchful eye of GNT’s horticultural engineers and then processed using only water and gentle methods, such as chopping, mashing, filtration and evaporation to achieve the vibrant shades known as GNT’s EXBERRY® Colouring Foods.

At Food Matters Live, GNT will be showcasing many interesting concepts that fit with the trend for vegetable themed products including a range of colourful water enhancers, cupcakes and luxury desserts with a vegetable twist! Alongside this they will be inviting visitors on their stand (502) to taste GNT’s Colouring Foods and will be offering expert application advice. For visitors wishing to learn more about Colouring Foods, Paul Collins will be participating in the seminar entitled “Nurturing Natural” on Tuesday 18th November at 4pm on the topic of “Innovating with Natural Colours” and how GNT believe fruits and vegetables to be the future for colouring food.