GLG Life Tech Corporation Launches BlendSure
BlendSure is the first product in our industry that offers a blended stevia-based sweetening system that combines specific glycosides such as rebaudioside A and pure stevioside together to deliver sugar–like sweetness while also providing a favorable cost of goods position for our customers.
Jul 20 2010 --- GLG Life Tech Corporation, the vertically-integrated leader in the agricultural and commercial development of high quality stevia, announced the launch of BlendSure at the Institute of Food Technologists conference in Chicago, IL. GLG researchers developed BlendSure by isolating various components of the stevia plant and then blending them in a proprietary ratio to deliver a consistent, balanced, and sucrose-like taste profile that is both heat and pH stable and works well in a carbonated beverage formulation. Further, BlendSure offers high quality taste at a competitive price point.
“BlendSure is the first product in our industry that offers a blended stevia-based sweetening system that combines specific glycosides such as rebaudioside A and pure stevioside together to deliver sugar–like sweetness while also providing a favorable cost of goods position for our customers” said James Kempland, GLG vice president of marketing. “As a leader in the stevia industry, we continue to develop innovative stevia-based product offerings like BlendSure, which address emerging needs in the sweetener market.”
GLG developed BlendSure to provide food and beverage companies and consumers a natural sweetener with zero calories, zero carbohydrates, and a zero glycemic index, at a price point that is comparable and competitive to sugar. The product can be used both in food and beverages, and as a tabletop sweetener, in order to reduce calories and provide a great tasting, stable sweetening system that offers flexibility and scope in formulation. BlendSure may also be combined with other natural sweeteners such as sugar.
BlendSure has met all of the requirements for self-affirmed GRAS (generally recognized as safe) and has received a letter of certification from GRAS Associates, whose experts specialize in the technical and regulatory aspects of obtaining and defending GRAS status for the food, supplement, and chemical industries. BlendSure underwent and passed a rigorous safety review performed by GRAS Associates’ qualified panel of scientific experts in order to confirm the product meets the Food and Drug Administration’s (FDA) safety criteria. GRAS is an FDA authorized process which is designed to enhance consumer confidence in a variety of products in the marketplace. GLG will additionally file its dossier for a no-objection letter from the FDA in the near future.
Exceeding a total steviol glycosides reading of 95%, BlendSure also meets the Joint FAO/WHO Expert Committee on Food Additives (JECFA) international standard for stevia extracts.
