General Foods International(R) Beverages expands product line

16/09/05 General Foods International(R), the premium specialty hot beverage brand, continues to expand its sweet, creamy and internationally-inspired product line through the introduction of Vanilla Creme and Vanilla Creme Sugar Free. Available on supermarket shelves this September, these new flavors mark the first introduction of a hot vanilla drink product to retail and the brand's second non-coffee flavor.

In recent research, consumers expressed delightful surprise at how good the untraditional vanilla drink tasted.  Many said they were happy the Vanilla Creme had no caffeine or coffee because they felt better about sharing it with family.

Vanilla, a plant native to Mexico and now common in areas throughout the West Indies and Indian Ocean, is the only edible fruit of the orchid family.

Vanilla is used for flavoring in foods, beverages and perfumes. The United States is the world's largest consumer of vanilla, and research shows that vanilla is the number one flavor in America.  Often associated with home, security and pleasure, vanilla's delicate, subtle flavor is said to evoke a sense of well-being.

General Foods International is also unveiling new, more contemporary packaging for its entire product line.  The front of the packaging is an illustration of a postage seal or postcard from a foreign country, representing the international inspiration of each flavor.

Whether it is a sample from the classic line or the sugar free flavors, General Foods International offers a rich and satisfying sweet treat.  Classic flavors include Cafe Francais, Cafe Vienna, Hazelnut Belgian Cafe and Orange Cappuccino.  The sugar free line, with only 30-35 calories, low fat and 2-3 grams of carbohydrates per serving, includes the brand's popular French Vanilla Cafe, Suisse Mocha, Cafe Vienna, Chai Latte flavors as well as the new Vanilla Creme.  Each of the sugar free flavors is 1/2 fat exchange based on the Exchange Lists for Meal Planning CY 2003 developed and published by the American Diabetes Association and the American Dietetic Association.

General Foods International, a line of sweet, creamy internationally- inspired flavored hot beverages packed in the brand's trademark tin, has encouraged consumers to celebrate the moments of their lives for more than 30 years.  It is a convenient, warm and relaxing treat with a delicious blend of coffee, tea or vanilla as well as unique flavorings, sweetener and non-dairy creamer.

Kraft Foods markets many of the world's leading food brands, including Kraft(R) cheese, Nabisco(R) cookies and crackers, JELL-O(R) and Oscar Mayer(R), in more than 155 countries.

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