Fruitus Bars Add Pomegranate and Blueberry Superfruit Variants

Along with the other varieties in the Fruitus range, Pomegranate and Blueberry contains one portion of fruit in each bar which is flashed on the front of each pack and on every individual bar.

This unique fruit snacking brand is the first in the UK to use pomegranate as an ingredient.

Widely recognised as ‘superfruits’, pomegranates and blueberries contain high level of antioxidants that protect the body from negative free radicals and have a beneficial effect on the function of blood vessels and heart health.

Group marketing director for Glisten plc, Dave Coulson, said: “With the rapid rise of both ‘superfruits’ and healthy snacking as a whole, our new Fruitus Pomegranate and Blueberry bar is well placed to make the most of consumer trends. This product innovation is the first of its kind in this category and will be followed by further Fruitus brand development in 2008.”

Moist and juicy, Pomegranate and Blueberry Fruitus is made from only seven 100% natural organic ingredients. Certified by the Soil Association, each bar is free from artificial colours, flavours and preservatives and is dairy and wheat free.

Along with the other varieties in the Fruitus range, Pomegranate and Blueberry contains one portion of fruit in each bar which is flashed on the front of each pack and on every individual bar.

New Pomegranate and Blueberry Fruitus is available as a five bar multipack (RSP £1.85) or individual 35g bars in a 24 bar counter top display unit. The brand recently received a prestigious Quality Food Award for its Mixed Berry variety.

Lyme Regis Fine Foods was established more than 20 years ago and is a trading division of Glisten plc – a fast growing snack foods group employing more than 700 people across its nine UK manufacturing sites and supplying the UK and more than 20 other countries around the world.