21 Nov 2018 --- Fifty-one percent of US consumers believe the average person faces a serious health risk from food additives over their lifetime, Pew Research Center research has revealed. A further 48 percent believe the average person is exposed to potentially threatening additives in such small amounts that there is no serious risk, according to these latest findings. The research looked into consumer understanding on matters such as genetically modified (GM) ingredients, illustrating how against the backdrop of ongoing developments in food science, US consumers have their own set of interconnecting beliefs about food issues.