Fonterra-Sanitarium KickStart Breakfast Partnership Wins PM’s Social Heroes Award

The success of Fonterra and Sanitarium’s Kickstart Breakfast programme was recognised last night with an award at the Prime Minister’s Social Heroes Awards function.

27 Jul 2009 Fonterra Chairman, Henry van der Heyden says the award reflects the strength of the partnership between the two companies and the schools across New Zealand who together help the programme reach 12,000 children in low-decile schools every week.

“The real reward for us is knowing that we’re able to give kids a healthy start to the day to support their learning,” says Mr van der Heyden.

Every week, KickStart Breakfast provides Anchor Mega Milk and Sanitarium Weet-Bix to nearly 300 low-decile schools, with the intent of educating children about the difference a nutritious breakfast can make.

KickStart Breakfast is part of a Fonterra community support programme that includes other initiatives such as the Fonterra Science Roadshow science and technology education programme and hundreds of Fonterra site-based community projects.