First Edition of the Exhibition Luxe Pack Shanghai

An economic development that is accompanied by sociological changes, with the intention of affirming its status through luxury.

16/12/06 Already present in North America (New York), South America (Sao Paulo) and its historical market in Europe (Monaco), the luxury goods packaging exhibition is spreading its wings internationally and in 2007 will be inaugurating an edition based in Shanghai.

Within the Shanghai International Convention Center, Luxe Pack will be offering the opportunity to top experts in the sector to go and meet the decision-makers in Asian and international brands evolving on this market which is experiencing meteoric growth.

Asia - the new eldorado for luxury goods

Currently seeing incredible economic success, Asia and especially China are establishing themselves more than ever as an essential area of development for luxury brand names. Indeed it is estimated that by 2010, more than 250 million Chinese will have access to luxury goods, i.e. 17 times more than today.

An economic development that is accompanied by sociological changes, with the intention of affirming its status through luxury. Hence the two-figure growth in this sector and a ranking of top world market promised in the short term. At the very heart of this new eldorado, Shanghai holds a privileged position and is established as the true shop-window for Asia and the focal point for all trends.

Luxe Pack is showing the way

While Western brand names convey a highly appreciated image of authenticity, Asia is not forgetting to develop its own creativity.

However, this market, although still young, is expressing a very real expectation with regard to high quality service providers in terms of packaging, materials and design. Luxe Pack Shanghai will enable its exhibitors to be in touch with Asian and international brands looking for a high level of quality. In an environment where packaging is an integral part of the luxury and creative aspect of a product, Luxe Pack is making available to its exhibitors all the keys necessary for their development on a market that is coded and at the centre of all desires.

With this new highly strategic installation, Luxe Pack's organisers are confirming their vocation to accompany their publics on all markets with high potential for development in the medium and long term. Exhibitors have in return already expressed their interest for this new concept, thereby proving at the same time that Luxe Pack has, over the years, truly become a brand recognised internationally for the efficiency, quality and conviviality of its events.