15 Dec 2015 --- Firmenich has announced that coconut is the Flavor of the Year for 2016. Used for centuries in Southeast Asian cuisine, coconut was only embraced globally in the last decade. Before, in much of the Western world, coconut would mainly conjure up images of sugary-sweet cocktails such as Pina Coladas. It wasn’t until coconut water hit the shelves en masse between 2005 and 2008 that the world took serious notice. Since then, coconut has continued to increase its presence in the food and beverage world.
