Firmenich Celebrates Its Natural Ingredients
25 Nov 2015 --- Building on its long-term commitment to the responsible sourcing of Naturals, Firmenich is proud to announce a series of films telling the unique stories of its most treasured Natural ingredients.
“Our industry relies on smallholder farmers around the world to grow the natural ingredients for flavors and fragrances which enhance our daily lives,” said Gilbert Ghostine, Firmenich CEO. “Our ‘Naturals Together’ initiative is about ensuring that Firmenich not only protects the best that nature can offer, but also shares its know-how to improve farmers’ livelihoods, while fostering biodiversity. This campaign is evidence of how we are strengthening new and existing links between farmers, producers, Firmenich creators and our customers all along our value chain.”
In celebration of the launch, Firmenich gathered its Naturals Together partners from across four continents in a forum dedicated to shaping a sustainable future for Naturals, while positively impacting the lives of local farmers. Held in New York City, the event served as the world-premiere for the ‘Naturals Together’ films as well as a platform for a panel discussion featuring industry experts.
The presentation of the first-ever Firmenich “Source and Soul Awards” and an immersive sensory experience rounded out the event, where guests experienced the “Source and Soul” of Firmenich Naturals. Both Gigi Chan Hoi Mi, of Authentic Products, Madagascar; and Aga Sekalala, of Uvan, Uganda, were recognized for their dedicated humanitarian work with local vanilla growers in their respective countries. The sensory experience encompassed a smelling and tasting session of a wide range of exquisite raw materials, including vanilla, mint, rose, orange flower, vetiver, and jasmine, personally presented by 15 of Firmenich’s local partners.
