Firefighter Brands spreads EMS HYDRO

19/04/06 Firefighter Brands, the company that manufactures the cutting edge performance drink, EMS HYDRO, has announced that EMS HYDRO is now available in select grocers and convenience stores throughout the Las Vegas area. EMS HYDRO is an all-in-one drink that provides hydration, vitamins and performance. EMS HYDRO is 100% "haz-mat free" -- containing absolutely no high fructose corn syrup, so commonly found in other leading sports drinks and beverages.

Firefighter Brands also donates a portion of their annual profits to national and local firefighter-related causes.

Specially formulated to help firefighters and all of America's "industrial athletes" meet the extreme physical and mental demands of their profession, EMS HYDRO is the perfect compliment to hard work, tough workouts and active lifestyles. Firefighter EMS HYDRO is designed to provide peak performance and achieve maximum hydration under the most extreme conditions and is the "Official Fuel of the Firefighter Combat Challenge." "Nobody knows more about the importance of hydration than firefighters," said Bruce Burke, President of Firefighter Brands. "EMS HYDRO is the first multi-functional, great-tasting performance beverage, designed to keep you both hydrated and energized. We are proud to bring HYDRO to Las Vegas with our new distribution partners at Southern Wine and Spirits."

EMS HYDRO's proprietary hypotonic formula hydrates the body faster than traditional sports drinks and contains absolutely no high fructose corn syrup, which has been directly linked to obesity and certain types of diabetes. EMS HYDRO is currently available in four flavors-FruitPunch, Orange, Lemon-Lime and WildBerry.

In 1993, a firefighter from Tennessee and an Indiana bottler created a small Firefighter branded line of canned sodas to sell at local fundraising events and in a local Wal-Mart. In 2003 they approached John Bello, a proven consumer products and sports marketing veteran, and Bruce Burke, former vice president, advertising and marketing for the National Football League, to expand their small local concept into a national brand. Today, EMS HYDRO is currently available in 16 states. Firefighter Brands donates a portion of their profits to firefighter-related charities. To date, company has contributed over $160,000.00 to such causes.

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