Feihe International Introduces Product Inquiry System for Infant Formula Products

Consumers can enter the system by inputting the tracing number at the bottom of each can packaged AstroBaby, Feifan and Super Feifan product and will be able to obtain important information regarding the particular product they purchased such as the product's milk producing region, production factory, production date, production batch, testing point and testing date.

1 May 2012 --- Feihe International, Inc., one of the leading producers and distributors of premium infant formula, milk powder and soybean, rice and walnut products in China, announced that it has introduced the Product Inquiry System ("PIS") for infant formula products and launched Super Feifan, a new super premium infant formula series.

PIS was soft-launched in January and officially started running in March 1, 2012.  Feihe International is the first Chinese dairy company using such an advanced system.  Consumers can enter the system by inputting the tracing number at the bottom of each can packaged AstroBaby, Feifan and Super Feifan product and will be able to obtain important information regarding the particular product they purchased such as the product's milk producing region, production factory, production date, production batch, testing point and testing date.  Consumers can also view the production process from the system.

Mr. Leng You Bin, the Company's Chairman and Chief Executive Officer, stated, "We are extremely pleased to launch our Product Inquiry System.  The system is based on our vertical integration model and embodies our core competency.  It is also requires advanced information and management systems.  We keep our production procedures transparent to our consumers because we understand the challenges that Chinese dairy companies face today.  The fact that we have not had any quality issues in our 50 years demonstrates our foremost focus on quality.  We will continue to raise awareness of the premium quality of our products to consumers."

Super Feifan continues the Company's product line of premium infant formula.  Super Feifan was specially designed for Chinese babies and meets the nutritional needs of infants at three different stages of development, focusing on intelligence, immunity, sleeping and digesting systems, and optimizing protein proportions.

Mr. Leng continued, "We will continue to provide more premium infant formula products for Chinese babies to improve our footprint as a leading infant formula company."