01 Aug 2018 --- Clean label is now a global standard. People investigate their food and beverage choices more closely now, and they are very specific about what they want to see. According to recent Sensient primary research, authenticity and natural ingredients are key drivers when it comes to making food choices. Sensient analysts have found that in the clean label world, the words “natural” and “extract” carry significant weight. Consumers see it as the closest to nature that they can get. At IFT 2018, just last month, Sensient were exhibiting their latest product innovations, developed in response to these consumer needs.
