24 Jan 2024 --- EU Parliament has given its final green light to the Green Claims Directive that will ultimately ban the use of “misleading” environmental claims across food sold in Europe. With expectations that all green claims on products may soon require adherence to established Product Environment Footprint (PEF) calculations, the organic sector argues these rules represent only a “minor component” in a holistic evaluation — with some cautioning it will only boost intensive agriculture.
