EHL Ingredients Reports Rapid Increase in Mexican Chilli Sales

The company accredits the sales growth to the increasing popularity of Mexican and South American food in addition to a rising tolerance to spicy cuisine amongst the British public in general.

29 May 2012 --- EHL Ingredients, a leading importer, supplier and blender of top quality ingredients, has experienced a surge in sales of Mexican chillies. Demand for the fruit and its spice has increased by 20% within the last year, which has reflected positively in company profits. The company accredits the sales growth to the increasing popularity of Mexican and South American food in addition to a rising tolerance to spicy cuisine amongst the British public in general.

According to research, Mexican is the fastest growing cuisine in the UK with its popularity having increased by 9.8% during the last 12-18 months. The Mexican food industry is now worth £132.2 million in Britain and shows no signs of abating.  Additionally, Peruvian cuisine, which relies heavily on the Mexican jalapeño chilli, is also experiencing a surge in popularity and has been hailed as “the next big thing” by innovators in the food industry. For example, at the end of last year, consumer website The Food Channel included the cuisine in its “Top ten food trends for 2012”.

And it seems that as British consumers lap up the dishes of Latin America, food manufacturers are going to great lengths to ensure their offering is as authentic as possible. EHL Ingredients supplies Mexican chillies to a range of companies including food manufacturers and processors, repackers, wholesalers and catering suppliers and has noticed its customers that produce Mexican inspired products have become increasingly specific as to the provenance oftheir chillies.
 
Tasneem Backhouse, sales director at EHL Ingredients comments: “EHL Ingredients has always stocked a large range of chillies originating from all over the world. This has allowed us to satisfy customer demand and keep up with emerging trends. Whilst chilli powder originating from India has always been a best seller, the recent surge in sales of Mexican chillies in particular mirrors the increasing popularity of the cuisine. We’re seeing customers who are very specific in the type of chilli they request as they try to make their products as authentic as possible. Whereas customers used to ask for just “chilli”, they are now requesting specific variety and many know the exact scoville rating (barometer for chilli heat)that they want for their product. “
 
EHL Ingredients supplies a wide range of Mexican chillies in a variety of formats such as powdered, crushed, whole and whole with the stem removed. The chillies are available in packs of 1 to 500 kgs and can be purchased at wholesalers, distributors and cash and carries across the UK. Contact EHL Ingredients for details of your nearest supplier.