EFFEN Vodka Launches EFFEN Salted Caramel Vodka

31 Jul 2013 – This summer, EFFEN Vodka is introducing EFFEN Salted Caramel Vodka, an extension of the brand’s unique and carefully selected portfolio of flavors. Inspired by the delicate combination of sweet and savory, EFFEN Salted Caramel Vodka evokes the perfect balance of sweetness enhanced with a touch of salt.

“When deciding to expand the EFFEN Vodka portfolio, we wanted to ensure that our next innovation complemented the brand’s existing unique and modern flavors,” said Jason Dolenga, Senior Director Vodka, Beam Inc. “Consumers are looking for sweet and savory flavor profiles and we’ve captured it perfectly with EFFEN Salted Caramel Vodka.”

EFFEN Salted Caramel Vodka offers a unique and unexpected twist to the cocktail experience. The warm and buttery flavor of caramelized sugar balanced with just a hint of salt is a welcome addition to a variety of cocktails, from the light and refreshing to the rich and decadent.