Echo Falls Unveils Alcohol-Free Sparkling

08 Jan 2015 --- Echo Falls has announced the launch of an alcohol-free sparkling drink.

Launched in Tesco, Echo Falls Tisane gives consumers an alternative to alcohol, helping to moderate alcohol consumption, as well as providing a refreshing drink for occasions when an alcohol-free option is preferred.

Made from fermented white grape juice, the process does not use yeast and so alcohol does not develop. The tea infusion brings tannins and structure to the taste profile and makes it a credible alternative to wine. As a gently sparkling drink it is also suitable for celebratory moments in life.

The flavour profile of this new drink has been the brainchild of Two Dogs founder Dave Pahl. Pahl commented: “Tisane fills a genuine consumer demand delivering an authentic taste experience without any alcohol. It fits comfortably within the repertoire of someone who enjoys an alcoholic beverage but is sometimes looking for a socially inclusive non-alcoholic alternative and also for those who choose not to consume alcohol. I can’t wait to see the reaction from consumers!”

Amy White, marketing director, Echo Falls said: “Releasing a no-alcohol drink under the Echo Falls label is an exciting departure for the brand, which comes straight after Echo Falls’ Fruit Fusions range launched so successfully. Our research shows 1 in 3 shoppers claiming to spend £10-£15 per month on non-alcoholic alternatives and so this is becoming an increasingly valuable area of the market. Coupled with increasing demand for lower sugar and low calorie drinks – the sparkling infusion has just 126 calories per 100ml – we see a real opportunity to drive this burgeoning category.

“In support of this launch, we have an extensive marketing campaign in place that goes live in early 2015 and already have interest from international markets. It’s a very exciting development and one we are fully committed to.”