25 Jul 2024 --- Dutch beer sales have fallen dramatically in the first half of 2024, with non-alcoholic beer taking the biggest hit with a 9.4% decrease, according to Dutch Brewers association, Nederlandse Brouwers.The overall 5.1% decline in beer sales is due to the 8.4% increase in excise duty on alcoholic beer and an almost 200% increase in consumption tax for non-alcoholic beer, pushing prices up further. The association says that sales for Pils and special beer were down by 4.4% and 4.6%, respectively.