19 Sep 2022 --- Bell Flavors showcased its latest developments in the beverage category, looking into how to capture increasingly health-driven consumers that aim for well-being and seek natural products. At the same time, buyers want to keep costs in check. FoodIngredientsFirst spoke with Antje Wittich , head of marketing, Bell Flavors & Fragrances on the show floor at Drinktec, held in Munich. “We are definitely still seeing a big growth in health and wellness products. Also, the indulgence and premium trend so consumers worldwide are continuously looking for sugar, reduced fat, reduced calorie, reduced products,” Wittich explains.
