Drinks Americas forms Drinks Global Imports, LLC

07/07/05 Drinks Americas Holdings, Ltd. ("Drinks") has announced the formation of its fine wine company, Drinks Global Imports LLC. Drinks, a diversified beverage company, has commenced importing super premium wines from around the world. Drinks has pre-sold selected products it has sourced from Australia, New Zealand, France and Italy and is already preparing to deliver to the market container quantities of selected products.

Richard Shiekman, an industry veteran with extensive experience in fine wines, will head up Drinks Global Imports, reporting to J. Patrick Kenny, CEO of Drinks. Shiekman has extensive industry knowledge having worked at retail, wholesale and production levels both in the U.S. and Europe. "Drinks Global Imports will develop and represent wines with a superior ratio of quality to price," said Sheikman. "We will over-deliver quality at every price point. The opportunity to build a portfolio of super premium fine wines for our customer base is exciting. We are well underway with our Italian, New Zealand and French selections already being ordered and generating company business."

Drinks develops, owns, markets, and distributes alcoholic and non-alcoholic premium beverages, often associated with icon celebrities or targeted demographics.

Drinks Americas' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream, Roy Yamaguchi's Y Sake, Aguila Tequila, Normans Wines from Australia's oldest winery, and Drinks' award winning Cohete Rum Guarana from Panama.

Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are award winning gold or silver medal award winners from the International Beverage Tasting Institute and the San Francisco Wine and Spirits Competition. The company is also the U.S. distributor for Damiana, the Mexican Liqueur.

Drinks Americas' portfolio of premium non-alcoholic brands include Swiss T (imported naturally brewed tea made with pure cane sugar), and the recently launched Newman's Own All Natural Sparkling Fruit Juice Drinks.