Dreyer's Introduces Dibs

24/05/05 Pop 'em, toss 'em, munch 'em, chug 'em -- Dreyer's has done it again! The name Americans seek out first when it comes to ice cream has added something new to snacking -- Dreyer's Dibs ice cream treats, "The next little thing in ice cream(TM)." Dibs snacks are the perfect bite-sized ice cream. With no scoop or spoon required, this munchable, frozen delight will forever change the way ice cream is enjoyed. Portion control is easy too; Mom can easily grab two or three for her after dinner treat.

The fire-engine red packaging greets consumers in the frozen snack aisle and features a removable, closeable lid -- perfect for grabbing one, two or a handful.

The family-size carton has 60 pieces and is available nationally in all five flavors at supermarkets for $3.99. The single-serve container holds 26 pieces and fits in a car cup holder. These on-the-go single-serve Dibs snacks come in Nestle Crunch® and Vanilla flavors and are now available in convenience stores nationally for $1.75.

Whether at home or on the move, Dreyer's Dibs ice cream bites are fun, tasty snacks that represent the latest innovation in ice cream.

Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by Dreyer's in the United States include Grand, Grand Light®, Slow Churned(TM) Light, Haagen-Dazs®, Nestle® Drumstick®, Nestle Crunch®, Butterfinger®, Toll House®, Carnation®, Push-Up®, Dole®, Homemade, Fruit Bars, Starbucks®, Skinny Cow®, Skinny Carb Bar(TM) and Healthy Choice®. The company's premium products are marketed under the Dreyer's brand name throughout the western states and Texas, and under the Edy's name throughout the remainder of the United States. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America.

http://biz.yahoo.com/prnews/050523/sfm042.html?.v=11

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