DKSH to Provide Market Expansion Services for Suntory’s Ribena Brand in Asia
28 May 2015 --- DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services provider for Fast Moving Consumer Goods, has signed an agreement with Suntory Beverage & Food Malaysia to provide distribution, logistics, field marketing as well as credit and collection services for the Ribena brand across retail channels in Hong Kong, Malaysia and Singapore.
Ribena, a well-known brand in Asian households with over 70 years of history, has recently been acquired by Suntory. Product categories under this partnership include Ribena’s fruit drink concentrate, ready-to-drink beverage and confectionary.
The Osaka-headquartered Suntory Beverage & Food selected DKSH for Ribena because of its extensive capillary distribution network and strong track record of building fast moving consumer goods in Asia. Both companies already enjoy a long-term relationship across various Asian markets.
“We aim to leverage on DKSH’s solid organization and strong capabilities along the value chain, most notably its supply chain and commercial strengths. The collaboration is a next step in further enhancing the availability and visibility of our products in the retail channels,” said Mr. Kosuke Fujishima, Head Of Corporate Planning (Regional) & Director, Suntory Beverage & Food Malaysia. “Suntory’s commitment to the people in Malaysia, Singapore and Hong Kong remains steadfast, especially in providing even better products and services through improved delivery time and communication”, Mr. Fujishima added.
“DKSH’s ability to duplicate success across markets, extensive network of customers and deep knowledge of the local market will help widen the availability of Ribena products in the market. The collaboration underlines DKSH’s leadership position in the beverages and confectionary category and in growing the business of companies with Asian origin,” said Bo Nielsen, Deputy Head Business Unit Consumer Goods, DKSH.
The new partnership will further strengthen DKSH’s position in Asia and support the growth of inner-Asian trade while contributing incrementally to the Group’s overall profitability over time.
