Dinner by Design Unveils Plans to Expand in Illinois and Other Midwest Cities

22/11/07 Dinner by Design, the largest meal company in the Midwest, unveiled plans to further expand in the Chicago area and other parts of the region.

According to Dinner by Design President and CEO John Matthews, the company is expanding in Illinois and major Midwest cities based on its strong brand awareness here and the company's established distribution and support systems. In addition, Dinner by Design's ability to bring busy families back to the dinner table with healthy, delicious dinners is well matched with the demographics in many Chicago communities.

"Dinner by Design has the #1 brand name in the industry in Northern Illinois and Southern Wisconsin," said Andy Potter, founder of the Meal Assembly Network, a promotions agency serving the meal assembly industry. "Further expansion in the Midwest will significantly benefit Dinner by Design franchisees by providing more opportunity for meaningful co-op marketing and promotional efforts, and by increasing brand awareness generally in the region."

Specifically, Dinner by Design has identified more than 15 new and exclusive franchise territories in Northern Illinois including Lake Forest, Winnetka, Palatine and Naperville, based on population and demographics. In related news, Dinner by Design also announced additional areas for development including Southeastern Michigan, St. Louis, Missouri and Des Moines, Iowa.

At Dinner by Design, people enjoy in-kitchen meal assembly sessions, fundraising events and private parties, as well as pick-up meal services. The company also provides proven and convenient meal-delivery programs to companies and organizations. As a result, customers save valuable time, stress and mess usually associated with dinner preparation.

The difference between Dinner by Design and others in this market segment is a new, industry leading business model, the company's quality of food, operational excellence, customer satisfaction and value added benefits to consumers. In fact, in a recent comparison study of all meal assembly companies, Dinner by Design was awarded, "Best Food."

In terms of business ownership, Dinner by Design offers an attractive franchise package including exclusive territories, site selection assistance as well as start up, training and marketing support, innovative technology solutions and menu development. "Because Dinner by Design is a Midwest based company, we can best serve franchisees with strengths in branding, local store marketing advertising; supporting infrastructure; and food distribution synergies," said Matthews.