Diageo Introduces Tanqueray Bloomsbury

09 Jun 2015---For the newest limited edition release of Tanqueray, the juniper-forward Tanqueray Bloomsbury gin, Master Distiller Tom Nichol drew inspiration from a recipe created by Charles Tanqueray’s son, Charles Waugh Tanqueray. In 1868, when Charles died, his son Charles Waugh Tanqueray took over his business. He was only 20 years at the time, but was a brilliant businessman and innovator just like his father.

His original recipe on which Tanqueray Bloomsbury was based dates back to around 1880, when the distillery was located in Bloomsbury, England. Featuring prominent notes of Tuscan juniper along with additional botanicals including coriander, angelica, winter savoury and cassia bark, the new Tanqueray Bloomsbury gin will launch into the on-trade with limited availability at specialty retailers. The launch of Tanqueray Bloomsbury follows the successful release of Tanqueray Old Tom in 2014 and Tanqueray Malacca in 2013.

“I wanted to make something that was completely different from our other limited editions and with this gin I do feel we have achieved that. It is very inspirational to work with an original Tanqueray family recipe, and for it to taste this good,” says Tanqueray Master Distiller Tom Nichol.

Cocktails made with care and high-quality ingredients like Tanqueray Bloomsbury encourage sipping slowly and savoring responsibly. Gin adorers will be able to try Tanqueray Bloomsbury cocktails at top bars globally, and experiment at home by purchasing the new bottle at specialty retailers. The bottle pack will also feature a signature and a marque with the initials of Charles Waugh Tanqueray on each label.

Availability begins July 2015, with 100,000 bottles available at an SRP of $32.99.

About Tanqueray

TANQUERAY London Dry gin, TANQUERAY No. TEN gin, TANQUERAY RANGPUR gin and TANQUERAY STERLING vodka together create the renowned portfolio of TANQUERAY, where perfection and craftsmanship maintain a history that reaches back 175 years. Additional information about the TANQUERAY brand may be found at http://www.tanqueray.com.

About Diageo

Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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