14 Jun 2021 --- The clean label movement epitomizes industry’s global targets to slash the artificial out of food’s “laundry list” of ingredients. It is propelled by the market appeal of “all natural,” “minimally processed,” and “non-GMO” distinctions. With pressure mounting for multinational food giants to switch out unrecognizable, synthetic formulas, ingredient suppliers are now shouldering the responsibility to keep pace with the evolving demands of clean label. FoodIngredientsFirst speaks to leading specialists to spotlight new functional launches that balance simplicity with naturality.