Del Monte Launches New Range In SIG Combifitmidi Cartons

SIG Combibloc’s combifitMidi carton pack aims to provide benefits to the consumer, including efficient and long life storage and easy opening and pouring.

13 Feb 2013 --- Del Monte has launched a new range in carton packs from SIG Combibloc.

Working with Gerber Juice Company, the new range of fruit based mix drinks called Del Monte Occasions is now available in SIG Combibloc’s 1000ml combifitMidi carton pack.

The new range is designed for consumers looking to cut down on their alcohol consumption with a soft drink alternative, whilst also offering a drinks base to which to add alcohol for a celebratory twist.

The new range comprises three varieties: Pineapple Mojito; Spicy Tomato and Orchard Zest.

The aim is also to introduce seasonal ranges such as Fruit Cup and Mulled Red.

SIG Combibloc’s combifitMidi carton pack aims to provide benefits to the consumer, including efficient and long life storage and easy opening and pouring.

Courtesy of its simple open and reclosable combiSwift cap the carton pack can be stored both horizontally and vertically in the fridge.

The combifitMidi carton pack keeps ingredients and nutrients protected, and by using SIG Combibloc’s aseptic filling technology, but also end user convenience.

Tony Gill, Del Monte UK commercial Director, commented:“Our new Occasions juice range provides non-drinkers with something a bit more special than standard soft drinks.

“The product is versatile enough to be enjoyed with or without alcohol, so ideal for social occasions.

“Packaging is essential to the success of our new range and using the combifitMidi carton pack ensures protection from light and air so flavours, colours, nutrients and vitamins are preserved.

The convenient use of the carton pack also frees up precious time for party hosts and appeals to the target adult market.”