Dean Foods' Mayfield Creamery Brand Expands
26 Apr 2017 --- Dean Foods has announced that its iconic Mayfield Creamery ice cream brand is expanding further across the southern U.S. to a collection of new markets in Texas, Oklahoma, Arizona and New Mexico. Mayfield Ice Cream debuted in 1923, and can currently be found in grocery stores across the southeast in Tennessee, Georgia, Alabama, North Carolina, South Carolina, Florida, Virginia, Mississippi, West Virginia, Kentucky and Louisiana.
In conjunction with the brand's expansion across the south, the company also announced a brand restage initiative that takes Mayfield back to its roots, including restoring the name of the 94-year-old brand to Mayfield Creamery, the original trademark. To bring this update to life, Mayfield Creamery has completely overhauled its packaging graphics to showcase the brand's core values, reflected in classic iconography and its heritage as a family dairy. The new packaging prominently features a classic Mayfield delivery truck set against the foothills of the Smoky Mountains highlighting the brand's authentic southern roots. The new Mayfield Creamery logo has been adapted from the iconic circular Mayfield Dairy Farms logo recognized by generations of loyal fans.
"In celebration of the brand's new look and classic name, we're launching a 360-marketing campaign that honors Mayfield Creamery's enduring values," said Mark Schneider, Ice Cream Marketing Director for Dean Foods. "Mayfield Creamery celebrates timeless traditions large and small, and we're proud to focus on the brand's storied heritage, unique signature flavors, and multi-generational commitment to producing the finest quality ice cream using fresh cream from our own dairy, with no artificial growth hormones."
In May, Mayfield will return to the airwaves across multiple markets with a new TV commercial featuring Scottie Mayfield, a third-generation Mayfield family member who started working at the creamery when he was only 11 years old and has served as a brand spokesperson for decades. In addition to the TV campaign, the relaunch also includes digital advertising, social media and a mobile sampling tour. In Atlanta, Mayfield has renewed its longstanding partnership as the official ice cream of the Atlanta Braves as they move into their new home at SunTrust Park. In its new Texas market, Mayfield Creamery will be partnering with MiLB's Frisco RoughRiders as official ice cream and exclusive ice cream provider at Dr. Pepper Stadium. The brand also boasts a new Mayfield Creamery website and social media channels.
Mayfield Creamery ice cream can be found in the freezer aisle at grocery stores across southern United States.
