Cytosport Owned Brand, MUSCLE MILK, Debut New Coffee Protein Drinks
14 Jul 2016 --- Cytosport, the leading sports nutrition company, and maker of MUSCLE MILK premium protein products, has launched its new MUSCLE MILK Coffee House ready to drink product line. The new drinks combine high quality protein and caffeine into three coffee-inspired flavors, Vanilla Latte, Cafe Latte and Mocha Latte, bringing a new dimension to the increasingly popular protein drinks sector.
Each serving of the product has enough caffeine equal to a cup of coffee, and the company claim that the drinks are a portable solution to get a boost of energy and daily protein.
“This new innovation highlights our commitment to providing protein solutions for every body,” said Greg N. Longstreet, president and chief executive officer of CytoSport, Inc. “Coffee House complements a variety of lifestyles and offers a great-tasting, on-the-go solution for protein throughout the day.”
The shakes are available in 11 oz Tetra four-packs and contain 20 grams of high quality protein, 120 mg of caffeine and are gluten and sugar free.
The product release comes in the midst of the protein hype, and as protein’s health halo continues to shine brighter, more consumers than ever are aware of the claimed benefits of protein.
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