CWF Adds to Silver Bay Point Wine Range
10 Sep 2015 --- CWF, the Yorkshire based wine importer and alcoholic drinks manufacturer, has added a collection of three fruity new variants to its highly successful Silver Bay Point range.
Silver Bay Point Fruit Flavours is a new range of natural fruit infused British Wine and has been created with fruit cider drinkers, entry level wine consumers and Silver Bay Point’s current target audience in mind. The launch will be supported with press and media activity and via Silver Bay Point’s successful social media platforms to drive consumer interest and maximise on the current interest in, and success of, the fruit-flavoured wine category.
The three varietals available are Silver Bay Point White with Mango and Peach natural fruit flavours, Silver Bay Point Rosé with Raspberry and Lemon natural fruit flavours and a second Silver Bay Point Rosé with Cherry and Kiwi natural fruit flavours. The ABV of each is 8% vol.
Amy Ledger, marketing manager at CWF comments, “CWF’s Silver Bay Point range has been phenomenally successful and has built up a loyal consumer following over the years. Our new Silver Bay Point Fruit Flavours will provide these customers with a fruity alternative to their favourite tipple whilst also offering the excellent quality liquids and fantastic value for money the brand is already known for. In addition, the Fruit Flavours collection will add a new exciting dimension to the burgeoning fruit-flavoured wine market, driving further consumer interest in this thriving category.”
Silver Bay Point Fruit Flavours are available in cases of six 75cl bottles with a suggested SSP of £2.99 per bottle.
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