01 May 2018 --- After years of debate, Ireland’s sugar-sweetened tax on soft drinks comes into effect today (May 1) pushing up the price of sugar-laden beverages in a bid to cut spiraling obesity rates in the country. Soft drinks companies were early movers in sugar reduction and reformulation has been going on for many years. However, Ireland’s tax will push up the price of popular sodas, adding 30 cents per liter to the cost of soft drinks containing more than 8g of sugar per 100ml.
