05 Apr 2023 --- Simple, recognizable ingredient lists continue to gain shelf space as consumers increasingly crave “clean” foods. The trend is evolving as health-conscious consumers scrutinize food and beverage labels as they are much more familiar with technical ingredients like hydrocolloids. Among spotlighted solutions are introductions of multifunctional rice starch, natural baby formula ingredients and upcycled fruit fibers for softness and chewiness in baked goods.