Cow & Gate Launches Bedtime Follow-On Milk

03/04/08 Cow & Gate is launching Good Night Milk, the first follow-on milk of its kind developed to help settle babies when used as part of their bedtime routine.

The launch is to be supported by a £1m marketing campaign including print, advertising, advertorials in the parenting press, online marketing and PR.

Suitable for bottle-fed babies from six months onwards, Cow & Gate Good Night Milk is a nutritionally tailored milk which contains a special formulation of carbohydrates to make the formula thicker than regular follow-on milk.

The addition of prebiotics means that Cow & Gate Good Night Milk is gentle on baby’s tum and can be used instead of your usual follow-on formula night feed to provide a warm and satisfying end to your baby’s day.

Cow & Gate know that building a consistent, predictable routine can help babies to wind down as it can make them feel secure, calm and content.

For bottle-fed babies, feeding warm Cow & Gate Good Night Milk as part of that bedtime routine can help them relax and feel ready to settle.

New Cow & Gate Good Night Milk RRP £4.98 and is available now.