07 Jun 2019 --- In collaboration with Guala Closures, Malibu has incorporated communication content into its beverage bottle caps using the closure company’s innovative cap Near-Field Communication (NFC) technology. The connected closures offer a novel consumer experience, by giving users access to value-added extras such as drinks recipes and sweepstake competitions. In a first for the US, the rollout of 300,000 bottles with connected closures will support the Malibu Games 2019, a program designed to promote the brand by bringing together 32 influencers from nine countries.
