Coca-Cola Enterprises initiates distribution of Slammers(R) under distribution agreement
Bravo! Foods' popular Slammers® milk drinks come in 14 oz. shelf-stable bottles that can be stored without refrigeration for up to six months.
09/11/05 Bravo! Foods International Corp., a brand development and marketing company that manufactures, promotes and distributes fortified, flavored milks, has announced that it has shipped its Slammers® milk drinks to Coca-Cola Enterprises Inc. (CCE), under CCE's initial order for distribution in the United States.
Bravo! Foods also advised that, subsequent shipment of the initial order, it received replenishment orders from CCE for additional cases of the Company's Slammers® product.
On November 1, 2005, Coca-Cola Enterprises began distribution of Bravo!'s Slammers® milk products in the United States under the Master Distribution Agreement signed by Bravo! and CCE in August. Shipment to CCE and commencement of Slammers® distribution on November 1, 2005, meets the scheduled "distribution date" set forth in the Master Distribution Agreement between Bravo! and CCE.
In preparation for November distribution, Bravo! shipped its Slammers® in October pursuant to CCE's initial order under the Master Distribution Agreement. The shipments included Slammers® Milky Way®, 3 Musketeers®, Strawberry and Orange Starburst®, Vanilla and Chocolate Pro-Slammers(TM) and Vanilla and Chocolate Slim Slammers®.
Since Bravo! began shipments to CCE in October for the November distribution launch, CCE has ordered additional Slammers® product. The Company reported that the total gross revenue represented by CCE's initial orders currently exceeds gross revenue in any previous quarter of Bravo!'s history.
Bravo! Foods' popular Slammers® milk drinks come in 14 oz. shelf-stable bottles that can be stored without refrigeration for up to six months, and distributed at ambient temperatures avoiding the additional costs and logistic hurdles associated with cold chain distribution. The long shelf-life and ambient storage capability is due to a combination of unique processing and packaging, accomplished without compromising taste. Retailers nationwide are offered a variety of great-tasting, single-serve Slammers® flavors, for sale in the refrigerated dairy section.
Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Mexico, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand name Slammers®.
Many of Bravo! Foods' Slammers® line of extended shelf-life, single- serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, Marvel Entertainment and MD Enterprises (Moon Pie®), providing superior name recognition packaged with quality, great-tasting drinks.
Slammers® are now available at more than 30,000 stores nationwide, including such popular chains as: 7-Eleven, A&P, Associated Grocers, Bi-Lo, Bruno's, C/S Metro, Dutch Farms, Giant Food Stores, Jewel, Mars, Pathmark, Piggly Wiggly, Ralphs, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums, Walgreens and White Rose.
