28 May 2013 --- "We are trying to inspire Canadians to move more in some fun ways while enabling them to make the beverage choices from our products that meet their individual dietary and lifestyle needs," said Nicola Kettlitz, President, Coca-Cola Ltd. "This campaign aims to inform people in a light-hearted way about the concept of energy (calorie) balance, educate them on our products and inspire Canadians to live more active, healthy lives. This week's announcement is our latest effort to help make a positive difference in helping fight against obesity in Canada."
