Cisco Releases Shark Tracker Lager
15 Oct 2014 --- Cisco Brewers has teamed up with the OCEARCH group to produce a beer that will benefit research and education on apex predators of the ocean, while inspiring fascination rather than fear.
The OCEARCH team visited Nantucket in 2013 and again in 2014 as part of an educational tour, drawing huge crowds at each of their sessions on island. After seeing great turnout and interest at a fundraiser for OCEARCH hosted at the Brewery, the idea for Shark Tracker Light Lager was born.
Collaboration didn’t stop at the recipe. OCEARCH’s educational outreach includes the “Global Shark Tracker App”. Updates from the OCEARCH crew and exclusive video content as well as shark locations can all be viewed through your phone. OCEARCH also has a very active social media platform, and it made sense to bring the beer into that circle. Using Aurasma, an augmented reality program developed by HP embedded into the app, users of the Shark Tracker app can bring the Shark Tracker Light Lager cans to life, and see videos of the OCEARCH team in action.
After months of planning, the OCEARCH Team of Chris Fischer, Brett McBride and global brand director Chris Berger along with the sampling team at Cisco Brewers, blind tasted 4 styles of beer and chose a light, clean, and crisp pilsner to be brewed as the Shark Tracker Light Lager. Perfect for any on-the-water activity. Like tracking sharks. 4.8% ABV
$3 from every case sold goes to OCEARCH in support of their education and outreach program.
Currently distributed in: Massachusetts, Maine, Rhode Island, Connecticut, New York, Illinois, and California.
