Chr. Hansen look East for sensory display
The so-called “show room on wheels” will contain the ingredients necessary to create an experience for all senses.
The sensory tour will take the company to more than 19 stops at universities, food producers and other food related hotspots in these markets. Food producers will include those in the dairy, meat, confectionery and soft drinks industries. The so-called “show room on wheels” will contain the ingredients necessary to create an experience for all senses. Here people will be able to see, hear, feel, smell and taste everything related to the food- and beverage industries.
By conducting this sensory tour, Jan Boeg Hansen is hoping to get in more direct contact with people from the industry. Normally at ingredient exhibitions, he explains, you will only see the head of purchasing or the head of the laboratory visiting. This concept provides Chr. Hansen with the opportunity to meet the marketing teams and others at the company.
According to Hansen, the main focus of the food industry has shifted from product development to concept development. “New and innovative solutions are essential in order to stand out from one’s competitors”, he believes.
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