Celsius, Earth's First Calorie Burning Soda, Delivers Convenient Four Pack Cans to Meet Consumer Demand

11/06/07 Celsius Holdings, Inc. announced that as a result of strong retailer interest and consumer demand, Celsius 4 pack cans have been added to the line of the earth's first calorie burning soda. Celsius, Inc., the maker of Celsius, reported that retailers were requesting 4 pack cans as a result of their customers wanting to buy Celsius in larger quantities to enjoy daily. The new packaging will result in more prominent displays on store shelves and greater availability for consumers.

"We have been working closely with our strategic accounts and as a result, have learned that once consumers have tried Celsius, they quickly make it part of their daily lifestyle," said Janice Haley, VP of Strategic Accounts. "Our single glass bottles that are placed in the cooler are enticing and have encouraged first time trial of Celsius. The four pack of cans support our consumers' active lifestyle and enable consumers to enjoy Celsius in multiple environments - on the beach, at the gym, at the office, or while at sporting events on the weekend."

The 4 pack cans will be available first at supermarkets throughout New England and then roll out to other strategic accounts such as health and fitness chains and upscale grocers, across the nation to satisfy the growing demand. The introduction of the new 4 pack cans will provide an additional convenient way to enjoy Celsius, whether it's glass, cans or 4-packs.

Celsius delivers the unique calorie burning capabilities that today's consumers want. Celsius is clinically proven to work by raising metabolism 12% over a three hour period. Powered by Green Tea with EGCG, ginger, caffeine, and nutrients, Celsius provides and extended increase in energy. Celsius contains no carbs, no sugar, no chemical preservatives, and no high fructose corn syrup.