Campari America Launches New Cynar 70 Proof

7 Oct 2015 --- Who would have thought the artichoke could garner such interest in the U.S. cocktail community? As Italian drink culture and tradition – from the aperitivo to amari – infiltrates drink rituals stateside, Campari America mounts a new campaign in the battle for bitter: Cynar 70 Proof. Double the intensity and proof of original Cynar, the bartender-beloved bittersweet artichoke liqueur, Cynar 70 Proof is a bold entry in the burgeoning bitters category.

As an authentic imported Italian bitter, Cynar has become just one in a select group of Italian spirits and liqueurs, including Campari, Aperol, Averna and Braulio, finding newfound favor with consumers and mixologists in the U.S.  This new, higher proof spin on the classic artichoke liqueur is meant to be enjoyed as a digestivo either chilled, on the rocks, or as a higher-proof shot than the 35 proof original.

 
The original Cynar recipe was introduced in Italy in 1952 by Venetian entrepreneur and philanthropist Angelo Dalle Molle with the slogan “Cynar, against the stress of modern life.” The name Cynar is derived from a property found in artichokes, cynarin. Though Cynar doesn’t taste like artichokes, the cynarin is believed to have digestive properties.
 
Like its older sibling, Cynar 70 Proof is crafted from the same secret recipe of 13 infused herbs and plants. The liqueur carries distinctive herbal qualities married with hints of dried fruit and rounded by caramel smoothness. The result is a pleasant woody and caramel bitter taste. Its versatile and distinct flavor – and dark amber-brown color with reddish tones – is achieved through a two-stage process of infusion and blending with a higher alcohol content to achieve a more pronounced flavor profile than the original Cynar.
 
Cynar 70 Proof will be available nationwide at fine spirits purveyors at $34.99 MSRP for a one liter bottle.  A favorite of millions inEurope and South America, and growing in popularity in North America, Cynar is produced in Italy.
 
About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY Vodka, SKYY Infusions, Campari, Aperol, Wild Turkey Straight Kentucky Bourbon, American Honey, Russell’s Reserve, Glen Grant Single Malt Scotch Whisky, Forty Creek Canadian Whisky, Cabo Wabo Tequila, Espolon Tequila, Appleton Estate Rum, Wray & Nephew Rum, Coruba Rum, Ouzo 12, X-Rated Fusion Liqueur, Frangelico, Cynar, Averna, Braulio, Carolans Irish Cream, Irish Mist Liqueur, Sagatiba Cachaca and Jean-Marc XO Vodka. Campari America is also the exclusive US distributor of Bulldog Gin.
 
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading inover 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today isthe sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 2 wineries worldwide and has its own distribution network in 19 countries. The Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Plant-based foods certification launched, Tofurky and Oatly items receive first recognition

15 Nov 2018 --- The Plant Based Foods Association (PBFA) has launched a new Certified Plant Based program in the US, touted as the first and only plant-based food certification in the world. Selected Tofurky and Oatly products are the first to receive certified status by NSF International, the certifying agency, who have teamed up with the PBFA. The Certified Plant Based protocol, focuses on plant-based alternatives to animal-based foods and specifies the criteria required to make a certified plant-based food claim, reports the PBFA.

Food Ingredients News

Givaudan: Untapped market exists for less sweet yet satisfying NPD

15 Nov 2018 --- Givaudan has launched a new approach to sugar reduction that delivers “fully satisfying, reduced-sugar products without added sweeteners.” The approach seeks to combine the use of a new proprietary sensory language, novel ingredients and an understanding of sweetness and satisfaction to deliver up to 50 percent reduction in sugar, while maintaining consumer preference. The sugar reduction challenge is about closing the gap and restoring the overall experience offered by “full sugar.” The move comes amid a more holistic approach from the leading supplier, as it increasingly looks beyond the concept of “flavor” alone towards a broader approach to overall “taste.”

Food Ingredients News

IMCD opens Food & Nutrition application lab in Germany

15 Nov 2018 --- Chemical and food ingredients distributor IMCD N.V. has expanded its technical capabilities with a new Food & Nutrition application laboratory in Hürth, Germany. With this latest facility, IMCD Food & Nutrition will seek to support customers’ technical needs, sharing detailed application knowledge of its comprehensive specialty ingredient portfolio from leading supplier partners, reports the company.

Food Ingredients News

UK and Ireland supermarkets to stock Vivera and Beyond Meat alternatives

14 Nov 2018 --- Meat alternatives are becoming more widely available, with Tesco branches in both the UK and Ireland soon to be stocking new plant-based products from Netherlands-based Vivera and the US-based Beyond Meat. Innova Market Insights has hotly tipped “The Plant Kingdom” as its number two top trend for 2019, reflecting how vegan inspired eating continues to go mainstream.

Food Ingredients News

Tate & Lyle increases price of F&B Solutions in North America, amid push in stevia innovation

14 Nov 2018 --- Tate & Lyle has announced that, effective from November 1, 2018, its North American Food & Beverage Solutions business implemented price increases of between 3 and 11 percent on a range of food and beverage offerings. These adjustments are required following significant cost increases over the past 12 months in areas such as materials and logistics and transportation due to substantial truck shortages, the company reports.

More Articles