Cadbury Reveals Product Innovation Pipeline

03/08/06 As the UK's taste for indulgence, dark and calorie controlled chocolate grows, Cadbury today reveals an exciting product innovation pipeline for the autumn, offering consumers new ways to treat themselves.   

Cadbury is introducing Cadbury Dairy Milk Melts, a premium indulgence treat and Cadbury Flake Dark, a dark chocolate addition to the iconic Flake brand. In addition, Cadbury Highlights, a no-added-sugar chocolate bar, has been created for people who want to manage their sugar intake and enjoy great tasting milk chocolate.

The three new products are the latest in Cadbury's ongoing commitment to introducing winning, differentiated new products within each category, driving growth in the UK market.

Simon Baldry, Managing Director, Cadbury Trebor Bassett commented: "Our UK innovation pipeline is focused on delivering differentiated products that tap into emerging consumer trends. Ensuring innovation is at the heart of our strategy enables Cadbury Trebor Bassett to grow sales and market share."

Phil Rumbol, Marketing Director, Cadbury Trebor Bassett added "UK consumers love discovering new ways of enjoying chocolate. We are thrilled to bring these three great tasting products to the market this autumn, continuing our track record of reinvigorating our iconic brands to delight consumers."

The new product development team has used its sweetener know-how from gum to develop the no-added-sugar chocolate bar, Cadbury Highlights. The 160 calorie bar is a development of the popular Highlights drinking chocolate brand, and also draws on the successful French no-added-sugar chocolate brand, Poulain Ligne Gourmand. Launching in August, Cadbury Highlights meets the needs of people who actively manage their sugar intake, but do not want to compromise on taste and quality.

Cadbury Dairy Milk Melts, available in the autumn, will appeal to the growing number of consumers looking for special indulgent treats. Available in three flavours, each box contains eight individually wrapped pieces of chocolate, combining a smooth chocolate centre in creamy a Cadbury Dairy Milk shell. 

The introduction in early October of Cadbury Flake Dark, the latest addition to the growing Flake family, reflects the increasing popularity of dark chocolate amongst consumers. The UK dark chocolate market is worth £160m and is growing at +13% with growth driven by three million new shoppers who have developed a taste for dark chocolate in the last two years. With a track record of successful innovation (Flake Dipped, Praline & Moments), Flake is well placed to capture this opportunity.

Other UK innovations for the autumn include an addition to the re-packaged Snaps sharing range and Cadbury Roses Truffle Selection, boxes of 16 indulgent truffles in four different flavours.