Cadbury Dairy Milk Marvellous Creations Unveils Cola Pretzel Honeycomb

14 Aug 2013 --- Cadbury Dairy Milk Marvellous Creations is bringing even more marvellously wacky combinations to the range, with the launch of new Cola Pretzel Honeycomb this September.

The brand new creation, which will be available as a 200g tablet, features cola pieces, salty pretzels and crunchy honeycomb smothered in delicious Cadbury Dairy Milk for a wondrously surprising taste and texture combination.

And like the rest of the Cadbury Dairy Milk Marvellous Creations family, its curiously shaped crazy paving bar brings fun and excitement to every piece, with a marvellous mould of zany shapes and patterns to choose from, in distinctive candy striped packaging. The launch follows huge success for the Cadbury Dairy Milk Marvellous Creations range, which reached a value of £20m in only 12 weeks1! Cadbury Dairy Milk Marvellous Creations is supported by a £7m UK marketing investment in 2013, including high-profile TV advertising impactful outdoor and playful experiential activity bringing excitement and intrigue to consumers across the country, alongside sampling, PR, social media and digital campaigns.

Matthew Williams, marketing director at Mondelez International, said: “We’ve been delighted with the success of Cadbury Dairy Milk Marvellous Creations so far, and we’re incredibly excited to be welcoming another wonderful creation into the family.

“It includes ingredients that consumers love, including honeycomb and cola, but in a combination that you never would have expected to taste quite so delicious – there’s nothing else like it in the category, and we think it’s going to be another big hit for retailers and customers alike!”