Celsius Holdings has entered into a definitive agreement to acquire female-focused energy drink brand Alani Nutrition (“Alani Nu”) for US$1.8 billion, including US$150 million in tax assets for a net purchase price of US$1.65 billion, comprising a mix of cash and stock. The transaction will combine two growing, scaled brands in the US energy drink category, creating a “better-for-you,” functional lifestyle platform addressing the consumer preference for zero-sugar alternatives.
