Burton’s and Kellogg’s Bid for United Biscuits

23 Sep 2014 --- The owner of Burton’s Biscuit Company and Kellogg’s are reported to have made first round bids for United Biscuits. Turkish biscuit producer, Ulker Biskuvi Sanayi, is also believed to have made a bid for the UK-based company, which produces brands such as Jaffa Cakes and Twiglets.

Burton’s was acquired by Canadian pension fund Ontario Teachers’ Pension Plan (OTPP) last November, and so adding to its biscuits portfolio with the acquisition of United Biscuits would be a natural strategic move.

Waiting in the wings are other companies who are thought to be interested in United Biscuits, but are yet to place bids. These include Italian chocolate company Fererro, Mondelez International, Campbell Soup Co, San Miguel and Chinese private equity group Hony Capital, according to reports.

United Biscuits is currently owned by private-equity firms Blackstone Group and PAI Partners. The company makes iconic snack brands such as McVitie’s Digestives, Mini Cheddars, Jaffa Cakes, Jacob’s Cream Crackers and Twiglets.

The second round of bidding is likely to take place in the middle of October.