BURN Energy Drink Now Available in Chicagoland Area

22/06/07 Source has signed Beverages Direct to distribute its BURN Energy Drink in the Chicagoland area. "We've worked with Beverages Direct for years selling BURN on their website," said Tyler Benedict, President and founder of Source Beverages. "We're very excited that they've chosen BURN to launch their move into DSD!"

The distribution deal further expands BURN's presence in the midwest, building on their foundation in the St. Louis area and southern Illinois.

"Numerous brands have come and gone through the online business of Beverages Direct," said Cliff Benoit, Sales Manager for Beverages Direct's distribution operation. "Burn is one of the few independents that have proven they can last."

BURN has done more than just "last". Launched in February 2002, BURN has grown year-over-year and watched as hundreds of energy drinks have come and gone. BURN will continue its major growth in the midwest throughout 2007.

"We are launching our sugar-free 16oz BURN in July," Benedict said, "and we have firm commitments from some very large distributors in that area to pick up our entire line once it's out."