Britvic Redesigns 7UP

The newly designed 7UP range will be rolling out to retailers from February and will feature on all 7UP cans and PET formats including the recently launched 600ml bottle.

2/8/2011 --- Leading soft drinks manufacturer Britvic and PepsiCo UK are building on the 7UP brand with an impactful redesign of the carbonated drink.

Modernising the logo and packaging, the new look will reinforce the brand’s belief that ‘Simpler is Better’, embodied in the natural lemon-lime flavour and refreshing bubbles of the £41.1m brand.

The newly designed 7UP range will be rolling out to retailers from February and will feature on all 7UP cans and PET formats including the recently launched 600ml bottle.

The 7UP logo has been made larger and bolder to increase visibility and recognition of the brand on shelf, while the increased focus on 7UP’s ingredients on pack is designed to make the range more appealing to consumers. The new design will run across the whole range; 7UP Regular, 7UP Free and 7UP Cherry.

The new look 7UP will be supported by a refresh of the brand’s Facebook page. Over the summer, retailers will be able to receive in-store POS for the lemon-lime drink.