Bravo! Brands Adds E-Commerce Capability to Website

The Board has determined that now is an appropriate time to initiate an external process to explore strategic alternatives. During this process, the Company will continue to move forward with its business plan in the ordinary course.

12/05/07 Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced the opening of its e-commerce website, enabling consumers to order its products directly from www.bravobrands.com.

"Everyday we get a large number of emails and calls from consumers around the country asking where they can find our beverages in their area," said Roy Warren, Chief Executive Officer. "Now, in addition to visiting local retailers, they can simply log on to our website and have our products sent to their doorstep. With this website, everyone can now have access to all of our great-tasting beverages."

The new e-commerce website is the latest addition to the company's growing retail distribution program which includes more than 40,000 retail and convenience store outlets through Coca-Cola Enterprises and the company's internal direct sales teams. The entire range of Bravo's beverages will be available for purchase by the case (one dozen bottles) on the site. Prices range from $13.99 - $17.99, depending on the product, plus shipping.

The Board has determined that now is an appropriate time to initiate an external process to explore strategic alternatives. During this process, the Company will continue to move forward with its business plan in the ordinary course. The Board noted that while it will review all options in consultation with its advisors, there can be no assurance of any particular outcome. The Company does not plan to release additional information about the status of the review unless and until a definitive agreement is entered into, a definitive decision has been made on a course of action or the process is otherwise completed.